One of the advantages associated with radio as an advertising medium is that it

One of the advantages associated with radio as an advertising medium is that it  A. can target specific audiences. B. has a long exposure time. C....

Infomercials refer to

Infomercials refer to A.public service announcements used to notify local citizens of impending danger due to weather or other natural disasters. B....

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are referred to as .

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are referred to as . A. advertorials B....

One way TV advertising can reduce wasted coverage is to

One way TV advertising can reduce wasted coverage is to A identify the target market it wishes to address within the first three seconds of the...

When people outside the target market for the product see a firm's advertisement, it is referred to as .

When people outside the target market for the product see a firm's advertisement, it is referred to as . A. wasted coverage B. media divergence C....

Many companies are now opting for commercial time on live events rather than programs that consumers might

Many companies are now opting for commercial time on live events rather than programs that consumers might A. avoid because there are too many commercial...

One of the disadvantages associated with television as an advertising medium is that it

One of the disadvantages associated with television as an advertising medium is that it  A. requires a long exposure time. B. cannot target...

One of the disadvantages associated with television as an advertising medium is that it

One of the disadvantages associated with television as an advertising medium is that it  A. cannot target specific audiences. B. is very expensive...

One of the disadvantages associated with television as an advertising medium is that it

One of the disadvantages associated with television as an advertising medium is that it  A. has a short exposure time. B. cannot target specific...

All of the following statements are true about the changing aspects of television as an advertising medium EXCEPT:

All of the following statements are true about the changing aspects of television as an advertising medium EXCEPT: A. a growing number of households...

One of the advantages associated with television as an advertising medium is that it

One of the advantages associated with television as an advertising medium is that it  A. is a low-cost medium. B. has a short exposure time. C....

One of the advantages associated with television as an advertising medium is that it

One of the advantages associated with television as an advertising medium is that it  A. has a short exposure time. B. is a low-cost medium. C....

One of the advantages associated with television as an advertising medium is that it

One of the advantages associated with television as an advertising medium is that it  A. has a short exposure time. B. can reach extremely large...

Suppose the following: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $312,286 and its U.S. audience size is 1,613,062. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,778,934. The cost of a full-page color ad in the U.S. national edition Bloomberg Businessweek (magazine) is $156,900 and has an audience size of 980,000. The cost of a full-page color ad in the U.S. national edition Sports Illustrated (magazine) is $238,000 and has an audience size of 3,150,000. The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000. Using this information, which has the HIGHEST CPM of the five alternatives?

Suppose the following: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $312,286 and its U.S....

Suppose the following: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $312,286 and its U.S. audience size is 1,613,062. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,778,934. The cost of a full-page color ad in the U.S. national edition Bloomberg Businessweek (magazine) is $156,900 and has an audience size of 980,000. The cost of a full-page color ad in the U.S. national edition Sports Illustrated (magazine) is $238,000 and has an audience size of 3,150,000. The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000. Using this information, which has the LOWEST CPM of the five alternatives?

Suppose the following: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $312,286 and its U.S....

If you ordered a TV commercial to run on a local TV station that could reach 500,000 households for a cost of $1,000, what would your CPM be?

If you ordered a TV commercial to run on a local TV station that could reach 500,000 households for a cost of $1,000, what would your CPM be? A....

One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows:

One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows: A. CPM = Advertising cost...

One of the most common measures in advertising is

One of the most common measures in advertising is  A. cost per thousand impressions. B. cost per thousand occurrences. C. cost per thousand incidences. D....

The cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as

The cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as A. GRP B. CPA C. TMP D. CPM E....

With respect to advertising, CPM is defined as

With respect to advertising, CPM is defined as A. the cost of one medium relative to the costs of other media (e.g. direct mail versus television,...

Gross rating points (GRPs) are determined by the formula

Gross rating points (GRPs) are determined by the formula  A. reach multiplied by frequency. B. reach multiplied by rating. C. rating multiplied...

The owners of a small toy store with a limited advertising budget were very concerned about spending their advertising dollars wisely. One of their primary advertising goals was to expose customers in a limited market area to their advertising messages as often as possible. The owners of the toy store were concerned with

The owners of a small toy store with a limited advertising budget were very concerned about spending their advertising dollars wisely. One of their...

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. The average number of times a person in the target audience is exposed to a message or advertisement is referred to as

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. The average...

The average number of times a person in the target audience is exposed to an advertisement is referred to as .

The average number of times a person in the target audience is exposed to an advertisement is referred to as . A. the exposure rate B. GRPs C. frequency D....

Frequency refers to

Frequency refers to A.the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service. B....

A al television station reported that one-fifth of the television households in its market were watching a special prime time movie on its TV channel during the 8:00 p.m. to 10:00 p.m. time period during the November "sweeps" period. What would be the movie's rating?

A al television station reported that one-fifth of the television households in its market were watching a special prime time movie on its TV channel...

In television or radio advertising, a rating refers to

In television or radio advertising, a rating refers to A. the number of different people or households exposed to an advertisement. B. the average...

The percentage of households in a market that are tuned to a particular television show or radio station is referred to as .

The percentage of households in a market that are tuned to a particular television show or radio station is referred to as . A. gross rating points B....

The owners of a small bookstore want to run an ad in their local newspaper. Their objective is to create awareness for the bookstore among the town's consumers. Which of the following measures should be used to compare the number of different people or households exposed to the advertisement?

The owners of a small bookstore want to run an ad in their local newspaper. Their objective is to create awareness for the bookstore among the town's...

The number of different people or households exposed to an advertisement is referred to as

The number of different people or households exposed to an advertisement is referred to as  A. scope. B. share. C. CPM. D. rating. E. reach. Answer:...

Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing

Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing A....

The decision on media selection is related to the target audience, the type of product, the nature of the message, campaign objectives, available budget, and .

The decision on media selection is related to the target audience, the type of product, the nature of the message, campaign objectives, available budget,...

The means by which an advertising message is communicated to the target audience is through

The means by which an advertising message is communicated to the target audience is through  A. advertising media. B. reach and frequency. C....

All of the following are shortcomings of advertising EXCEPT:

All of the following are shortcomings of advertising EXCEPT: A. compensating actors is very expensive. B. shooting commercials in several locations...

High-quality TV commercials typically cost about $323,000 to produce a ad

High-quality TV commercials typically cost about $323,000 to produce a ad  A. 30-second B. 45-second C. 60-second D. 90-second E. 120-second Answer:...

Although Nutri-System and Jenny Craig diet plans often use celebrity spokespersons successfully, the companies also run a risk, especially if the celebrity

Although Nutri-System and Jenny Craig diet plans often use celebrity spokespersons successfully, the companies also run a risk, especially if the celebrity A....

Olympic swimmer Michael Phelps lost an endorsement contract with Kellogg's after he

Olympic swimmer Michael Phelps lost an endorsement contract with Kellogg's after he  A. filled his kitchen with Post cereal products. B. changed...

The use of deceased celebrities such as John Wayne or Fred Astaire in commercials

The use of deceased celebrities such as John Wayne or Fred Astaire in commercials  A. creates a humorous appeal. B. avoids the possibility of...

The Geico ad shown above is an example of which type of appeal?

The Geico ad shown above is an example of which type of appeal?  A. reminder B. fear C. sex Answer:...

The use of Charles Barkley in Nike commercials rather than unknown actors is an example of a very popular form of advertising today—the use of .

The use of Charles Barkley in Nike commercials rather than unknown actors is an example of a very popular form of advertising today—the use of . A....

According to the American Cancer Society, 57,000 Americans a year die from colon cancer. Regular screening is recommended after age 50. Because colonoscopies are dreaded by many, the American Cancer Society created an ad campaign featuring "Mr. Polyp Man" to lightheartedly encourage people to get tested for colon cancer. The red-suited character looks like a harmless, animated M&M. This is an example of a appeal.

According to the American Cancer Society, 57,000 Americans a year die from colon cancer. Regular screening is recommended after age 50. Because colonoscopies...

While many commercials that use humorous appeals gain the attention of the audience, they

While many commercials that use humorous appeals gain the attention of the audience, they  A. are effective across cultures when used in a global...

Geico ads that feature cavemen, a gecko, or a stack of money with eyes are using which type of advertising appeal?

Geico ads that feature cavemen, a gecko, or a stack of money with eyes are using which type of advertising appeal? A. reminder B. fear C. humor D....

The type of appeal used to imply either directly or subtly that the product is more fun or more exciting than competitors' offerings is referred to as a(n) .

The type of appeal used to imply either directly or subtly that the product is more fun or more exciting than competitors' offerings is referred to...

An ad for Hydroxycut, an advanced weight loss formula by GNC, shows a beautiful woman who claims that she lost "an incredible 23 pounds." This ad is using a(n) .

An ad for Hydroxycut, an advanced weight loss formula by GNC, shows a beautiful woman who claims that she lost "an incredible 23 pounds." This ad is...

When Bebe, a contemporary women's clothing store, uses evocative imagery in its advertising, it is using which type of advertising appeal?

When Bebe, a contemporary women's clothing store, uses evocative imagery in its advertising, it is using which type of advertising appeal? A. reminder B....

While many commercials that use sex appeals gain the attention of the audience, they

While many commercials that use sex appeals gain the attention of the audience, they A. do not always lead to changes in consumers' recall, recognition,...

Which of the following statements describes a potential problem with using sex appeals in advertising?

Which of the following statements describes a potential problem with using sex appeals in advertising? A. What men find sexy, most women do not. B....

The type of appeal used to suggest to the audience that the product will increase the attractiveness of the user is referred to as a(n) .

The type of appeal used to suggest to the audience that the product will increase the attractiveness of the user is referred to as a(n) . A. authoritarian...

An ad for Conseco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show. The idea that she will not have the care she needs because she failed to plan her finances for the future when she was younger is an example of a .

An ad for Conseco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted...

When the office of National Drug Control Policy ran an ad with the headline, "Marijuana Harmless? Didn't see merging truck." it was using which type of ad appeal?

When the office of National Drug Control Policy ran an ad with the headline, "Marijuana Harmless? Didn't see merging truck." it was using which type...

A political ad that incorporates a fear appeal would MOST likely be expressed as

A political ad that incorporates a fear appeal would MOST likely be expressed as  A. religious repercussions after death. B. disenfranchisement...

Life insurance companies like Prudential attempt to appeal to a person's sense of "Don't wait until it's too late." The purpose of these ads is to convince an individual that his or her loved ones won't be able to provide for themselves once he/she is dead. Because of the consequences of dying without insurance are so grim, the insurance company urges viewers to act before it's too late. This is an example of a.

Life insurance companies like Prudential attempt to appeal to a person's sense of "Don't wait until it's too late." The purpose of these ads is to convince...

A testimonial ad for a carbon monoxide detector features parents who are discussing the dangers of CO2 poisoning. In the ad, the homeowners tell the target audience how purchasing and using the advertised product can avert disaster. Such advertisements use .

A testimonial ad for a carbon monoxide detector features parents who are discussing the dangers of CO2 poisoning. In the ad, the homeowners tell the...

Which of the following is an important guideline provided in the text for using a fear appeal?

Which of the following is an important guideline provided in the text for using a fear appeal?  A. Make sure the advertisement is still appropriate...

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as a(n) .

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,...

Information and persuasive content are commonly combined to form

Information and persuasive content are commonly combined to form  A. sex, fear, and humor appeals. B. guilt, financial risk, and self-esteem...

Most advertising messages are made up of two elements, which are

Most advertising messages are made up of two elements, which are  A. expository and persuasive. B. informational and persuasive. C. informational...

An advertising message usually focuses on the that is/are important to a prospective buyer in making trial and adoption decisions.

An advertising message usually focuses on the that is/are important to a prospective buyer in making trial and adoption decisions. A. emotional aspects B....

During a visit to superbowl-ads.com, you will find

During a visit to superbowl-ads.com, you will find A. the worst Super Bowl TV ads ever made. B. a rating of advertising agencies that produced ads...

Pepsi's Super Bowl ads generated a increase in its Facebook "likes."

Pepsi's Super Bowl ads generated a increase in its Facebook "likes."  A. 7% B. 37% C. 67% D. 97% E. 100% Answer:...

In 1990, a 30-second ad during the Super Bowl cost $700,000. By 2011, the cost had soared to $3 million for a 30-second spot. The MOST LIKELY reason for the escalating cost is that

In 1990, a 30-second ad during the Super Bowl cost $700,000. By 2011, the cost had soared to $3 million for a 30-second spot. The MOST LIKELY reason...

When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and .

When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting...

When developing the advertising program, specifying the process such as selecting media and evaluating a campaign.

When developing the advertising program, specifying the process such as selecting media and evaluating a campaign.  A. product or service features B....

The first decision in developing an advertising program is to

The first decision in developing an advertising program is to  A. set the budget. B. state its mission. C. identify the target audience. D....

An ad for Mercedes Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo. There was no mention of the company name or sign of a product in the ad. This ad was an example of advertising.

An ad for Mercedes Benz cars showed a heart-shaped box of chocolates with one of the chocolates topped with the well-recognized Mercedes logo. There...

The U.S. Army ad shown above is an example of a(n)

The U.S. Army ad shown above is an example of a(n)  A. reminder institutional B. competitive institutional C. pioneering institutional D....

The purpose of reminder institutional advertisements is to

The purpose of reminder institutional advertisements is to A. promote a specific brand's features and benefits. B. tell people what a company is,...

The Beef Council promotes a series of ads in which the tag line is "Beef—it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is a(n).

The Beef Council promotes a series of ads in which the tag line is "Beef—it's what's for dinner." The purpose of these ads is to encourage the audience...

The Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice. The goal of these ads is to increase demand for orange juice as compared to other beverages. This is an example of a advertisement.

The Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice. The goal of these ads is to increase...

The purpose of competitive institutional advertisements is to

The purpose of competitive institutional advertisements is to A. promote a specific brand's features and benefits. B. tell people what a company...

An ad for an international consulting firm was intended to communicate the company's philosophy— that you can be big and nimble at the same time—rather than sell any one particular service the company provides. The ad is an example of institutional advertising.

An ad for an international consulting firm was intended to communicate the company's philosophy— that you can be big and nimble at the same time—rather...

When Philip Morris changed its name to Altria, it ran institutional ads to inform consumers.

When Philip Morris changed its name to Altria, it ran institutional ads to inform consumers. A. competitive B. advocacy C. pioneering D. reminder E....

Recent Bayer ads stating, "We cure more headaches than you think," are intended to inform consumers that the company produces many products in addition to aspirin. What type of ad is this?

Recent Bayer ads stating, "We cure more headaches than you think," are intended to inform consumers that the company produces many products in addition...

An advertisement that informs people what a company is, what it can do, and where it is located is referred to as a(n)

An advertisement that informs people what a company is, what it can do, and where it is located is referred to as a(n) A. competitive institutional...

The purpose of pioneering institutional advertisements is to

The purpose of pioneering institutional advertisements is to A. promote a specific brand's features and benefits. B. inform people what a company...

Advertisements that state the position of a company on an issue, such as the ads sponsored by the Mille Brewing Company encouraging the responsible use of alcohol, are

Advertisements that state the position of a company on an issue, such as the ads sponsored by the Mille Brewing Company encouraging the responsible...

When the Lorillard Tobacco Company places ads discouraging teenagers from smoking, the firm is using which type of advertising?

When the Lorillard Tobacco Company places ads discouraging teenagers from smoking, the firm is using which type of advertising? A. pioneering B....

The purpose of an advocacy advertisement is to

The purpose of an advocacy advertisement is to A. promote a specific brand's features and benefits. B. tell people what a company is, what it can...

There are four commonly used forms of institutional advertising: advocacy, pioneering, competitive, and .

There are four commonly used forms of institutional advertising: advocacy, pioneering, competitive, and . A. sustainable B. philanthropic C. reminder D....

There are four commonly used forms of institutional advertising: advocacy, pioneering, reminder.

There are four commonly used forms of institutional advertising: advocacy, pioneering, reminder. A. differentiation B. philanthropic C. persuasive D....

There are four commonly used forms of institutional advertising: advocacy, and reminder.

There are four commonly used forms of institutional advertising: advocacy, and reminder. A. differentiation B. pioneering C. persuasive D. philanthropic E....

There are four commonly-used forms of institutional advertising: and reminder.

There are four commonly-used forms of institutional advertising: and reminder. A. sustainable B. persuasive C. philanthropic D. informational E. advocacy Answer:...

Advertising is often used to support the public relations plan or counter adverse publicity.

Advertising is often used to support the public relations plan or counter adverse publicity. A. Institutional B. Reminder C. Competitive D. Pioneering E....

The objective of institutional advertisements is to rather than promote a specific product or service.

The objective of institutional advertisements is to rather than promote a specific product or service. A. generate support for nonprofit organizations B....

Advertisements designed to build goodwill or an image for an organization rather than promote a specific product or service are referred to as advertisements.

Advertisements designed to build goodwill or an image for an organization rather than promote a specific product or service are referred to as advertisements. A....

A reinforcement ad

A reinforcement ad A. reinforces previous knowledge of a product. B. assures current users they made the right choice. C. promotes a specific brand's...

Reinforcement ads are reminder ads that

Reinforcement ads are reminder ads that A. assure current users they made the correct choice in choosing the product. B. reinforce previous knowledge...

An FTD ad shows a woman holding a very large vase of flowers. The background is red and the only text in the ad is "Mother's Day." What type of ad is this?

An FTD ad shows a woman holding a very large vase of flowers. The background is red and the only text in the ad is "Mother's Day." What type of ad is...

An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of advertising.

An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of advertising. A. advocacy B....

Reminder advertisements are especially effective for products in which stage of their product life cycle?

Reminder advertisements are especially effective for products in which stage of their product life cycle? A. introductory B. harvest C. mature D....

The purpose of a reminder advertisement is to

The purpose of a reminder advertisement is to A. promote a specific brand's features and benefits. B. tell people what a product is, what it can...

A reminder ad

A reminder ad A. reinforces previous knowledge of a product. B. assures current users they made the right choice. C. promotes a specific brand's...

Advertisements that reinforce previous knowledge of a product are referred to as advertisements.

Advertisements that reinforce previous knowledge of a product are referred to as advertisements. A. advocacy B. comparative C. persuasive D. informative E....

An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton. This is ad is an example of advertising.

An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton....

An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1. This is ad is an example of advertising.

An ad for Citrucel fiber supplement claimed that in a blind taste test consumers preferred the taste of Citrucel to Metamucil 2 to 1. This is ad is...

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may vary by product type, message content, and audience.

Studies indicate that comparative ads attract more attention and increase the perceived quality of the advertiser's brand although their impact may...

Which of the following statements about comparative advertising is MOST accurate?

Which of the following statements about comparative advertising is MOST accurate? A. Comparative advertisements increase the perceived quality of...

Which of the following statements about comparative advertising is true?

Which of the following statements about comparative advertising is true? A. Comparative advertisements now constitute over 90% of all television...

Which of the following statements about comparative advertising is MOST accurate?

Which of the following statements about comparative advertising is MOST accurate? A. Comparative advertisements now constitute over 90% of all television...

A comparative ad

A comparative ad A. reinforces previous knowledge of a product. B. assures current users they made the right choice. C. promotes a specific brand's...

Competitive advertisements that show the relative strength of one brand over another are referred to as advertisements.

Competitive advertisements that show the relative strength of one brand over another are referred to as advertisements. A. advocacy B. competitive C....

When Cadillac uses advertising to promote specific features of its Escalade hybrid, it is using which type of product advertisement?

When Cadillac uses advertising to promote specific features of its Escalade hybrid, it is using which type of product advertisement? A. reminder B....

The primary purpose of a competitive advertisement is to

The primary purpose of a competitive advertisement is to A. tell people what a product is, what it can do, and where it can be found. B. assure current...

The key objective of competitive advertising is to

The key objective of competitive advertising is to A. tell people what a product is, what it can do, and where it can be found. B. show one brand's...

A competitive (or persuasive) ad

A competitive (or persuasive) ad A. reinforces previous knowledge of a product. B. assures current users they made the right choice. C. promotes...

Advertising that promotes a specific brand's features and benefits is referred to as advertising.

Advertising that promotes a specific brand's features and benefits is referred to as advertising. A. competitive B. institutional C. differentiation D....

TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the U.S. as more natural gas lines are located near population centers. The timing is right for this company to be extremely successful, but it must use advertising so oil companies will know of its product's existence.

TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device...

Verizon's ad for its new IN calling and messaging service informs the target market about what the service is and what it can do. It is an example of a(n) ad.

Verizon's ad for its new IN calling and messaging service informs the target market about what the service is and what it can do. It is an example of...

Informational ads, particularly those with specific information, have been found to be interesting, convincing, and

Informational ads, particularly those with specific information, have been found to be interesting, convincing, and A. inexpensive. B. humorous. C....

The key objective of a pioneering ad is to

The key objective of a pioneering ad is to A. promote a specific brand's features and benefits. B. show one brand's strengths relative to those of...

The primary purpose of a pioneering product advertisement is to

The primary purpose of a pioneering product advertisement is to A. tell people what the company is, what it can do, and where it is located. B....

Pioneering advertisements would MOST likely be used during which stage of the product life cycle?

Pioneering advertisements would MOST likely be used during which stage of the product life cycle?  A. introductory B. decline C. mature D. harvest E....

Another name for pioneering advertising is advertising.

Another name for pioneering advertising is advertising.  A. differentiation B. persuasive C. prospecting D. awareness E. informational Answer:...

A pioneering (or informational) ad

A pioneering (or informational) ad A. reinforces previous knowledge of a product. B. assures current users they made the right choice. C. promotes...

The three primary types of product advertisements are pioneering, competitive, and .

The three primary types of product advertisements are pioneering, competitive, and .  A. informational B. industrial C. reminder D. persuasive E....

The three primary types of product advertisements are pioneering,

The three primary types of product advertisements are pioneering,  A. informational B. competitive C. industrial D. institutional E. subliminal. Answer:...

The three primary types of product advertisements are

The three primary types of product advertisements are  A. goodwill B. industrial C. persuasive D. pioneering E. subliminal Answer:...

Product advertisements focus on selling .

Product advertisements focus on selling .  A. an idea or a concept B. an emotion or a feeling C. a sense of well-being D. goodwill E. a product...

Advertisements that focus on selling a product or service and take three forms—pioneering (or informational), competitive (or persuasive), and reminder—are referred to as

Advertisements that focus on selling a product or service and take three forms—pioneering (or informational), competitive (or persuasive), and reminder—are...

Product advertisements refer to advertisements that focus on

Product advertisements refer to advertisements that focus on  A. a product class rather than on an individual brand. B. building goodwill or...

Advertisements basically consist of two types: and .

Advertisements basically consist of two types: and .  A. re-purchase; postpurchase B. promotional; reinforcement C. promotional; informative D....

Advertising refers to

Advertising refers to A.any non-paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. B.any...

Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as .

Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as . A. publicity B....

Advertisers are excited about online TV because

Advertisers are excited about online TV because A. ads look better on computer screens. B. it will offer target audiences who are engaged in the...

The next big change coming to television is

The next big change coming to television is  A. OTV or online TV. B. digital video recorders (DVRs). C. more cable programming. D. 90-second...