Gross rating points (GRPs) are determined by the formula
A. reach multiplied by frequency.
B. reach multiplied by rating.
C. rating multiplied by frequency.
D. cost divided by reach.
E. cost divided by frequency.
Answer: A
Gross rating points (GRPs) are determined by the formula
A. reach multiplied by frequency.
B. reach multiplied by rating.
C. rating multiplied by frequency.
D. cost divided by reach.
E. cost divided by frequency.
Answer: A
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.