A social audit refers to

A social audit refers to

A. a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity.
B.a company-wide assessment of employees at all levels to determine the compliance to the organization's code of ethics.
C. conducting business in a way that protects the natural environment while making economic progress.
D. a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.
E. the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis.


Answer: D

A thematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

A thematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

A. a business mission.
B. the strategic marketing process.
C. a SWOT analysis.
D. a social audit.
E. an accountability analysis.



Answer: D

Which of the following statements concerning cause marketing is MOST accurate?

Which of the following statements concerning cause marketing is MOST accurate?

A The vast majority of consumers say they will switch to a brand that supports a good cause provided theprice and quality of the brands are equal.
B. The profits generated by cause marketing are usually paid in "goodwill" rather than actual revenue. CThe positive effects of cause marketing are significant during the promotion, but they lose their benefitalmost immediately after the promotion runs its course.
D. Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E Women are much more suspicious about the sincerity of cause marketing programs than men;therefore, their contributions are significantly less.

Answer: A & C

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and

When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and

A. became the only credit card accepted for admission to the sight.
B. decreased outstanding debt on previously unpaid credit cards.
C. was able to raise interest rates without facing customer complaints.
D. received a tax credit that more than paid for the original campaign.
E. attracted new cardholders.


Answer: E

American Express Company pioneered cause marketing when it sponsored the renovation of

American Express Company pioneered cause marketing when it sponsored the renovation of 

A. Carnegie Hall.
B. Madison Square Garden.
C. Liberty Hall.
D. the Statue of Liberty.
E. the Lincoln Memorial.



Answer: D

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school. In the spring of 2009, Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts "built" one bike. The biggest-ever shipment of bicycles to Ghana—5,000 in total—is helping thousands of kids get to school and get a head start on a brighter future. The is an example of

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school. In the spring of 2009, Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts "built" one bike. The biggest-ever shipment of bicycles to Ghana—5,000 in total—is helping thousands of kids get to school and get a head start on a brighter future. The is an example of

A. philanthropic marketing.
B. cause marketing.
C. societal marketing.
D. public relations marketing.
E. transactional marketing.



Answer: B

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school. In the spring of 2009, Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts "built" one bike. The biggest-ever shipment of bicycles to Ghana—5,000 in total—is helping thousands of kids get to school and get a head start on a brighter future. The is an example of

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school. In the spring of 2009, Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts "built" one bike. The biggest-ever shipment of bicycles to Ghana—5,000 in total—is helping thousands of kids get to school and get a head start on a brighter future. The is an example of

A. philanthropic marketing.
B. cause marketing.
C. societal marketing.
D. public relations marketing.
E. transactional marketing.



Answer: B

Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of

Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of

A. cause marketing.
B. philanthropic marketing.
C. goodwill marketing.
D. public relations marketing.
E. societal marketing.



Answer: A

A ota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

A ota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

A. philanthropic marketing.
B. cause marketing.
C. marketing altruism.
D. public relations marketing.
E. societal marketing.


Answer: B

Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of

Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of

A. philanthropic marketing.
B. corporate altruism.
C. cause marketing.
D. the marketing concept.
E. societal marketing.

Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products. This is an example of

Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products. This is an example of

A. cause marketing.
B. philanthropic marketing.
C. green marketing.
D. public relations.
E. societal promotions.


Answer: a

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

A. protecting the environment.
B. enhancing corporate sales and profits.
C. following industry-specific codes of ethics.
D. fulfilling societal objectives.
E. demonstrating ethical behavior.


Answer: b

A key difference between cause marketing and a charitable contribution is

A key difference between cause marketing and a charitable contribution is

A. a charitable contribution provides an organization with a lower tax deduction.
B. there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C. charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount isdirectly affected by consumers' purchases.
D. cause marketing is generally linked to public causes and concerns while straight charitablecontributions are generally given to private institutions.
E. there is essentially no difference between a charitable contribution and cause marketing.


Answer: c

Cause marketing refers to

Cause marketing refers to

A.  when the charitable contributions of a firm are tied directly to the customer revenues produced throughthe promotion of one of its products.
B. the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C. marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D. marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E. when marketing actions that took place actually caused more harm than good.


Answer: a

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as

A. marketing philanthropy.
B. marketing allegiance.
C. relationship marketing.
D. transactional marketing.
E. cause marketing.


Answer: e

A bal undertaking to further green marketing efforts is the

A bal undertaking to further green marketing efforts is the 

A. ISO 14000 initiative.
B. Kyoto Protocol.
C. Green World (GW) initiative.
D. ISO 9000 initiative.
E. ISO Trans-Global initiative.


Answer: a

ISO 14000 refers to

ISO 14000 refers to

A. a plan to encourage the purchase of "Made in America" products.
B. a global plan to further green marketing.
C an initiative for organizations to support the International Special Olympics Committee and its athleteswithout endangering its nonprofit status.
D. the name of the agreement that created the North American Free Trade Association (NAFTA).
E. a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO).



Answer: b

ISO stands for

ISO stands for

A. International Service Organizations.
B. Integrated Standards Organization.
C. International Standards Organization.
D. International Sustainable Offerings.
E. Integrated Solutions Organization.


Answer: c

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

A. demarketing.
B. triple-top line marketing.
C. preemptive compliance.
D. green marketing.
E. cause marketing.



Answer: d

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use STYROFOAMTM containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use STYROFOAMTM containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing

A. triple-top line marketing.
B. green marketing.
C. consumerism.
D. an ecological code of ethics.
E. cause marketing.


Answer: b