A key difference between cause marketing and a charitable contribution is
A. a charitable contribution provides an organization with a lower tax deduction.
B. there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C. charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount isdirectly affected by consumers' purchases.
D. cause marketing is generally linked to public causes and concerns while straight charitablecontributions are generally given to private institutions.
E. there is essentially no difference between a charitable contribution and cause marketing.
Answer: c
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