All of the following statements are true about magazines EXCEPT:

All of the following statements are true about magazines EXCEPT:

A. the magazine with the highest circulation is AARP The Magazine.
B.consumer interests can be difficult to translate into a magazine theme, resulting in many magazine failures each year.
C. national publications publish regional and even metro editions to reduce wasted coverage.
D most magazines are dropping their print formats to offer only online versions that can be viewed on iPads and other tablet devices and smartphones.
E. Time magazine publishes both geographic and demographic editions in the U.S.

Answer: D

One of the disadvantages associated with radio as an advertising medium is that it

One of the disadvantages associated with radio as an advertising medium is that it 

A. has a long exposure time.
B. can target specific audiences.
C. uses humor, sound, and intimacy effectively.
D. has an unlimited amount of advertising time available.
E. is difficult to convey complex messages.

Answer: E

One of the disadvantages associated with radio as an advertising medium is that it

One of the disadvantages associated with radio as an advertising medium is that it 

A. has a short exposure time.
B. cannot target specific audiences.
C. cannot use humor, sound, and intimacy effectively.
D. has a very limited amount of advertising time available.
E. is easy to convey complex messages.

Answer: A

One of the disadvantages associated with radio as an advertising medium is that it

One of the disadvantages associated with radio as an advertising medium is that it 

A. has a long exposure time.
B. cannot target specific audiences.
C. has a perishable message.
D. cannot use humor, sound, and intimacy effectively.
E. has an unlimited amount of advertising time available.

Answer: C

A tern clothing retail store marketing vice president is developing an advertising budget using the objective and task method. She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between radio and newspaper ads. Which of the following is an advantage of radio relative to newspapers as a medium for achieving the objective?

A tern clothing retail store marketing vice president is developing an advertising budget using the objective and task method. She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between radio and newspaper ads. Which of the following is an advantage of radio relative to newspapers as a medium for achieving the objective?

A. better reach
B. more effective visuals
C. ads can be saved by consumers
D. better segmentation capability
E. more effective in conveying complex information



Answer: D

One of the advantages associated with radio as an advertising medium is that it

One of the advantages associated with radio as an advertising medium is that it 

A. has a long exposure time.
B. can target general audiences.
C. has an unlimited amount of advertising time available.
D. is relatively simple to convey complex messages.
E. uses humor, sound, and intimacy effectively.

Answer: E

One of the advantages associated with radio as an advertising medium is that it

One of the advantages associated with radio as an advertising medium is that it 

A. has a long exposure time.
B. has a perishable message.
C. has an unlimited amount of advertising time available.
D. allows ads to be placed quickly.
E. is relatively simple to convey complex messages.

Answer: D