When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as
A. marketing philanthropy.
B. marketing allegiance.
C. relationship marketing.
D. transactional marketing.
E. cause marketing.
Answer: e
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.