Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use STYROFOAMTM containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing
A. triple-top line marketing.
B. green marketing.
C. consumerism.
D. an ecological code of ethics.
E. cause marketing.
Answer: b
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