Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of
A. philanthropic marketing.
B. corporate altruism.
C. cause marketing.
D. the marketing concept.
E. societal marketing.
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