Which of the following statements concerning cause marketing is MOST accurate?
A The vast majority of consumers say they will switch to a brand that supports a good cause provided theprice and quality of the brands are equal.
B. The profits generated by cause marketing are usually paid in "goodwill" rather than actual revenue. CThe positive effects of cause marketing are significant during the promotion, but they lose their benefitalmost immediately after the promotion runs its course.
D. Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E Women are much more suspicious about the sincerity of cause marketing programs than men;therefore, their contributions are significantly less.
Answer: A & C
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