Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing
A. reach.
B. frequency.
C. costs.
D. ratings.
E. cost per share point.
Answer: C
Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing
A. reach.
B. frequency.
C. costs.
D. ratings.
E. cost per share point.
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