Which of the following statements about comparative advertising is MOST accurate?
A. Comparative advertisements increase the perceived quality of the advertiser's brand.
B. Comparative advertisements now constitute over 90% of all television ads.
C. Comparative advertisements attract less consumer attention in the advertiser's brand.
D. Comparative advertisements have been banned by the Federal Trade Commission.
E. Comparative advertisements can, and often do, cause more harm than good.
Answer: A
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