The use of Charles Barkley in Nike commercials rather than unknown actors is an example of a very popular form of advertising today—the use of .

The use of Charles Barkley in Nike commercials rather than unknown actors is an example of a very popular form of advertising today—the use of .




A. a reference group appeal
B. snob appeals
C. a peer spokesperson
D. a sex appeal
E. a celebrity spokesperson





Answer: E


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