At 3M, the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

At 3M, the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of




A. proactive marketing.
B. green marketing.
C. consumerism.
D. an ecological code of ethics.
E. cause marketing.


Answer: b


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