According to the American Cancer Society, 57,000 Americans a year die from colon cancer. Regular screening is recommended after age 50. Because colonoscopies are dreaded by many, the American Cancer Society created an ad campaign featuring "Mr. Polyp Man" to lightheartedly encourage people to get tested for colon cancer. The red-suited character looks like a harmless, animated M&M. This is an example of a appeal.
A. humorous
B. cognitive
C. rhetorical
D. fear
E. sex
Answer: A
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