When Cadillac uses advertising to promote specific features of its Escalade hybrid, it is using which type of product advertisement?
A. reminder
B. competitive
C. pioneering
D. institutional
E. differentiation
Answer: B
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- A social audit refers to
- A thematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as
- Which of the following statements concerning cause marketing is MOST accurate?
- When American Express pioneered cause marketing, it raised $1.7 million to renovate a national icon, increased usage among cardholders, and
- American Express Company pioneered cause marketing when it sponsored the renovation of
- Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school. In the spring of 2009, Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts "built" one bike. The biggest-ever shipment of bicycles to Ghana—5,000 in total—is helping thousands of kids get to school and get a head start on a brighter future. The is an example of
- Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty. Cadbury worked with its lead partner, World Vision Ghana, to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school. In the spring of 2009, Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online. Each entry represented one bicycle part and 100 parts "built" one bike. The biggest-ever shipment of bicycles to Ghana—5,000 in total—is helping thousands of kids get to school and get a head start on a brighter future. The is an example of
- Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of
- A ota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in
- Spiegel Inc. sold Christmas cards on page two of its holiday retail catalog. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of
- Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products. This is an example of
- Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and
- A key difference between cause marketing and a charitable contribution is
- Cause marketing refers to
- When the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products, this marketing practice is referred to as
- A bal undertaking to further green marketing efforts is the
- ISO 14000 refers to
- ISO stands for
- FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of
- Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use STYROFOAMTM containers (which do not degrade as quickly as paper in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing
- Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of
- Which of the following is an example of green marketing?
- At 3M, the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of
- Green marketing refers to
- Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as
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