When people outside the target market for the product see a firm's advertisement, it is referred to as .
A. wasted coverage
B. media divergence
C. dual exposure
D. over-exposure
E. advertising spill-over
Answer: A
When people outside the target market for the product see a firm's advertisement, it is referred to as .
A. wasted coverage
B. media divergence
C. dual exposure
D. over-exposure
E. advertising spill-over
Answer: A
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.