The average number of times a person in the target audience is exposed to an advertisement is referred to as .
A. the exposure rate
B. GRPs
C. frequency
D. the hit rate
E. CPM
Answer: C
The average number of times a person in the target audience is exposed to an advertisement is referred to as .
A. the exposure rate
B. GRPs
C. frequency
D. the hit rate
E. CPM
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