Frequency refers to
A.the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
B. the total number of times an advertisement is aired on television or radio.
C. the average number of times a firm airs an advertisement.
D. the number of times an advertisement can be shown before it begins to lose its effectiveness. E. the average number of times a person in the target audience is exposed to an advertisement.
Answer: E
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