Which of the following is an important guideline provided in the text for using a fear appeal?
A. Make sure the advertisement is still appropriate for viewing by children.
B. Make the appeal so strong that it appears humorous.
C. Don't make the appeal so strong that consumers want to "tune out" the advertisement.
D. Avoid any reference to death or dying.
E. Make sure to emphasize that the outcome rests in the viewers' hands.
Answer: C
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