An ad for Conseco Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show. The idea that she will not have the care she needs because she failed to plan her finances for the future when she was younger is an example of a .
A. rhetorical appeal
B. baby boomer appeal
C. humorous appeal
D. fear appeal
E. security appeal
Answer: D
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