The cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as
A. GRP
B. CPA
C. TMP
D. CPM
E. M
Answer: D
The cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as
A. GRP
B. CPA
C. TMP
D. CPM
E. M
Answer: D
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.