The first decision in developing an advertising program is to
A. set the budget.
B. state its mission.
C. identify the target audience.
D. select the appeal.
E. select the media.
Answer: C
The first decision in developing an advertising program is to
A. set the budget.
B. state its mission.
C. identify the target audience.
D. select the appeal.
E. select the media.
Answer: C
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.