One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows:
A. CPM = Advertising cost ($) ÷ Impressions generated (in 100s).
B. CPM = Total revenue ($) ÷ Impressions generated in 1,000s).
C. CPM = Total profit ($) ÷ Impressions generated (in 1,000s).
D. CPM = Advertising cost ($) ÷ Impressions generated (in 1,000s).
E. CPM = Advertising cost ($) ÷ Impressions generated (in 1,000,000s).
Answer: D
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