A(n) reimburses a retailer for extra in-store support or special featuring of a brand.

A(n) reimburses a retailer for extra in-store support or special featuring of a brand.  A. organizational allowance B. case allowance C. finance...

Sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers are referred to as

Sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers are referred to as A....

Trade promotions refer to

Trade promotions refer to A. promotions where charitable contributions of a firm are tied directly to the customer revenues produced . through the...

Three common trade-oriented sales approaches are targeted uniquely to wholesalers, retailers, and distributors include: (1) allowances and discounts, (2) , and (3) training of distributor's salesforce.

Three common trade-oriented sales approaches are targeted uniquely to wholesalers, retailers, and distributors include: (1) allowances and discounts,...

7-Eleven rebranded 11 of its American stores and one Canadian store as "Kwik-E-Marts," selling some real-life versions of products seen in episodes of The Simpsons, such as Buzz Cola and Krusty-O's cereal. This form of promotion is referred to as .

7-Eleven rebranded 11 of its American stores and one Canadian store as "Kwik-E-Marts," selling some real-life versions of products seen in episodes...

In the film Runaway Bride, Julia Roberts boarded a FedEx truck. Another actor gave voice to FedEx's service guarantee, saying she will arrive "by 10 a.m. the next business day." This is an example of.

In the film Runaway Bride, Julia Roberts boarded a FedEx truck. Another actor gave voice to FedEx's service guarantee, saying she will arrive "by 10...

Product placement refers to

Product placement refers to A the consumer promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial...

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as .

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is...

Some studies estimate that

Some studies estimate that  A. 20% B. 33% C. 40% D. 60% E. 75% Answer: ...

For marketers, the primary objective of a point-of-purchase display is to

For marketers, the primary objective of a point-of-purchase display is to A. eliminate the need for any special pricing promotion. B. retaliate against...

A Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products. It is placed in a high-traffic area of the store. This type of sales promotion is referred to as .

A Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage...

A sales promotion prominently displayed in a store aisle is called a(n)

A sales promotion prominently displayed in a store aisle is called a(n)  A. seasonal B. automated C. interactive D. point-of-purchase E. product...

A Taste of Greece, a restaurant chain that is known for its Extra Juicy Gyro sandwich, wants to encourage repeat purchases and create long-term customers. Which sales promotion should it employ?

A Taste of Greece, a restaurant chain that is known for its Extra Juicy Gyro sandwich, wants to encourage repeat purchases and create long-term customers....

The most popular loyalty programs today are reward programs.

The most popular loyalty programs today are reward programs.  A. fast food B. airline travel C. hotel accommodations D. credit card E. grocery...

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases...

Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it MOST LIKELY employ?

Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted...

When Allyn went to get his newspaper, he found the paper in a plastic bag along with a packet containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?

When Allyn went to get his newspaper, he found the paper in a plastic bag along with a packet containing one dose of Alka-Seltzer Heartburn Relief medication....

Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day. In this example, Taco Bell used a sales promotion technique called

Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day. In this example, Taco Bell used...

Sampling is an appropriate strategy for which type of products?

Sampling is an appropriate strategy for which type of products?  A. products that are classified as shopping goods B. new products C. commodity...

Sales promotions where the consumer is offered the product free or at a greatly reduced price are referred to as

Sales promotions where the consumer is offered the product free or at a greatly reduced price are referred to as A. deals. B. rebates. C. samples. D....

Bernina, a sewing machine manufacturer, has an ongoing ad campaign in which it encourages sewers to stop in to their local Bernina dealer to register to win a new sewing machine. No purchase is necessary. Bernina is using a to measure the effectiveness of its ads.

Bernina, a sewing machine manufacturer, has an ongoing ad campaign in which it encourages sewers to stop in to their local Bernina dealer to register...

The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ads ask readers to log onto www.pistachios.org to register to win 100 pounds of pistachios for a year plus a trip to California. The association is using a to measure the effectiveness of its ads.

The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good...

For marketers, the primary objective of a sweepstakes is to

For marketers, the primary objective of a sweepstakes is to A. generate store traffic. B. retaliate against competitors' actions. C. encourage present...

Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort by the consumer are referred to as

Sales promotions that require participants to submit some kind of entry form but are purely games of chance requiring no analytical or creative effort...

A ular NPR radio show encourages listeners to solve a puzzle each week. If they have the correct answer and send it into the show and theirs is chosen, they win a prize. This is an example of a.

A ular NPR radio show encourages listeners to solve a puzzle each week. If they have the correct answer and send it into the show and theirs is chosen,...

"Inspired by Threads—A Fashion Challenge" is a run each year by Threads magazine, which is targeted toward professional clothiers and seamstresses. Readers are encouraged to design and sew a garment and send the entry into Threads to compete with others for prizes such as sewing machines and cash.

"Inspired by Threads—A Fashion Challenge" is a run each year by Threads magazine, which is targeted toward professional clothiers and seamstresses....

During the Pillsbury Bake Off, thousands of people across the country compete to create the best new recipe using the sponsor's products. Not only does the company benefit from publicity surrounding the event and the great recipes that it can use later to increase product usage, but also there is an increase in product sales as contenders buy items to practice their new recipes. This is an example of a very successful .

During the Pillsbury Bake Off, thousands of people across the country compete to create the best new recipe using the sponsor's products. Not only does...

The "Crash the Super Bowl" sales promotion sponsored by PepsiCo, where people submit a 30-second TV ad for a $1 million prize, is an example of a .

The "Crash the Super Bowl" sales promotion sponsored by PepsiCo, where people submit a 30-second TV ad for a $1 million prize, is an example of a . A....

For marketers, the primary objective of a contest is to

For marketers, the primary objective of a contest is to A. demonstrate product use. B. retaliate against competitors' actions. C. encourage present...

A sales promotion in which the consumer is invited to apply their skill or analytical or creative thinking to try to win a price is commonly referred to as a .

A sales promotion in which the consumer is invited to apply their skill or analytical or creative thinking to try to win a price is commonly referred...

When Milk-Bone dog biscuits offered a ball toy for $8.99 and two proofs of purchase, it was using a .

When Milk-Bone dog biscuits offered a ball toy for $8.99 and two proofs of purchase, it was using a . A. deal B. rebate C. coupon D. sample E. premium...

With the purchase of a Happy Meal, McDonald's offered free, collectable toys that portrayed the movie characters in Rio. These toys are an example of a .

With the purchase of a Happy Meal, McDonald's offered free, collectable toys that portrayed the movie characters in Rio. These toys are an example of...

A print ad for Allegra allergy medication offers a free purple seat cushion to all who request additional information about the drug. This seat cushion is an example of a .

A print ad for Allegra allergy medication offers a free purple seat cushion to all who request additional information about the drug. This seat cushion...

The radio commercial said, "Send three proofs of purchase and $3 for postage and handling to receive your monogrammed T-shirt." This ad was offering customers a .

The radio commercial said, "Send three proofs of purchase and $3 for postage and handling to receive your monogrammed T-shirt." This ad was offering...

McDonald's offered eight collectable toys related to the FIFA World Cup for free with the purchase of a Happy Meal. These FIFA collectibles are an example of a .

McDonald's offered eight collectable toys related to the FIFA World Cup for free with the purchase of a Happy Meal. These FIFA collectibles are an example...

A motional tool often used with consumers which consists of merchandise offered free or at a significant savings over its retail price is referred to as a

A motional tool often used with consumers which consists of merchandise offered free or at a significant savings over its retail price is referred to...

During Super Bowl weekend, Pepsi introduces a new brand of soft drink. On that same weekend, Coca- Cola offers a buy one, get one free promotion to make Pepsi's new product introduction more difficult. Which type of sales promotion is Coca-Cola using?

During Super Bowl weekend, Pepsi introduces a new brand of soft drink. On that same weekend, Coca- Cola offers a buy one, get one free promotion to...

The sign at the entrance to the men's store reads, "Buy one shirt, get a second shirt of equal or lower value for only one dollar." Which type of sales promotion is the men's store is using?

The sign at the entrance to the men's store reads, "Buy one shirt, get a second shirt of equal or lower value for only one dollar." Which type of sales...

Short-term price reductions commonly used to increase trial among potential customers or to retaliate against a competitor's actions is commonly referred to as a .

Short-term price reductions commonly used to increase trial among potential customers or to retaliate against a competitor's actions is commonly referred...

A mother handed her college-aged son a piece of paper and said, "By redeeming this you will receive 25 cents off your next purchase of Birds Eye lima beans." Birds Eye is using a to stimulate demand for its lima beans.

A mother handed her college-aged son a piece of paper and said, "By redeeming this you will receive 25 cents off your next purchase of Birds Eye lima...

Valpak is a firm that sends consumers a package of to stimulate selective demand (encourage the trial) of various products by offering them a discounted price.

Valpak is a firm that sends consumers a package of to stimulate selective demand (encourage the trial) of various products by offering them a discounted...

All of the following statements are true about coupons EXCEPT:

All of the following statements are true about coupons EXCEPT: A. consumers delay product purchases as they wait for coupons. B.studies suggest that...

For marketers, the primary objective of coupons is to .

For marketers, the primary objective of coupons is to .  A. increase foot traffic in supermarkets B. encourage repeat purchases C. stimulate...

Sales promotions that usually offer a discounted price to the consumer, which encourages trial of the product, are commonly referred to as .

Sales promotions that usually offer a discounted price to the consumer, which encourages trial of the product, are commonly referred to as . A. deals B....

When preparing to go shopping after the Christmas holidays, Christy actively scans the ads in the local newspaper for coupons and contests. While in the store, Christy also looks for free samples of new products and products she hasn't purchased previously. The coupons, contests, and free samples are all examples of .

When preparing to go shopping after the Christmas holidays, Christy actively scans the ads in the local newspaper for coupons and contests. While in...

Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company's and .

Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company's and . A. advertising; public relations B....

Sales promotions used to support a company's advertising and personal selling directed to ultimate consumers are referred to as .

Sales promotions used to support a company's advertising and personal selling directed to ultimate consumers are referred to as . A. trade-oriented...

Consumer-oriented sales promotions refer to

Consumer-oriented sales promotions refer to A. sales tools used to support a company's advertising and personal selling directed to ultimate consumers. B....

Sales promotion has become a key element of the promotional mix, which now accounts for in annual expenditures.

Sales promotion has become a key element of the promotional mix, which now accounts for in annual expenditures. A. $92 million B. $255 million C....

Post Tests that involve studies such as controlled experiments (e.g., using radio ads in one market and newspaper ads in another and comparing the results) and consumer purchase tests (measuring retail sales that result from a given advertising campaign) are examples of

Post Tests that involve studies such as controlled experiments (e.g., using radio ads in one market and newspaper ads in another and comparing the results)...

Which of the following statements about sales tests is MOST accurate?

Which of the following statements about sales tests is MOST accurate? A. With sales tests, additional product information, product samples, or premiums...

Which of the following statements about inquiry tests is MOST accurate?

Which of the following statements about inquiry tests is MOST accurate? A. With inquiry tests, a question such as, "What ads do you remember seeing...