7-Eleven rebranded 11 of its American stores and one Canadian store as "Kwik-E-Marts," selling some real-life versions of products seen in episodes of The Simpsons, such as Buzz Cola and Krusty-O's cereal. This form of promotion is referred to as .

7-Eleven rebranded 11 of its American stores and one Canadian store as "Kwik-E-Marts," selling some real-life versions of products seen in episodes of The Simpsons, such as Buzz Cola and Krusty-O's cereal. This form of promotion is referred to as .




A. a product placement
B. product continuity
C. a reverse product placement
D. trade-oriented sales promotion
E. subliminal advertising




Answer: C


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