A Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products. It is placed in a high-traffic area of the store. This type of sales promotion is referred to as .

A Nabisco display in the grocery store is designed to maximize the consumer's attention to lunch box and after-school snacks and to provide storage for the products. It is placed in a high-traffic area of the store. This type of sales promotion is referred to as .



A. a sample
B. a freestanding insert
C. a point-of-purchase display
D. a premium
E. a deal




Answer: C


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