The "Crash the Super Bowl" sales promotion sponsored by PepsiCo, where people submit a 30-second TV ad for a $1 million prize, is an example of a .

The "Crash the Super Bowl" sales promotion sponsored by PepsiCo, where people submit a 30-second TV ad for a $1 million prize, is an example of a .


A. deal
B. sweepstakes
C. sponsor-generated content
D. contest
E. loyalty program



Answer: D


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