For marketers, the primary objective of a contest is to
A. demonstrate product use.
B. retaliate against competitors' actions.
C. encourage present customers to buy more and minimize brand-switching behavior.
D. encourage new product trial.
E. increase consumer purchases and build business inventory.
Answer: E
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.