The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as .

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as .




A. co-branding
B. subliminal tie-in
C. product placement
D. partnership promotion
E. product parallelism


Answer: C


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