Advertising MCQ
Advertising
The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as .
The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as .
The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as .
A. co-branding
B. subliminal tie-in
C. product placement
D. partnership promotion
E. product parallelism
Answer: C
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