Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it MOST LIKELY employ?
A. Advertise on television showing a mother preparing the snack in less than 60 seconds in the microwave.
B. Provide a premium to build customer goodwill by receiving reduced price merchandise.
C. Create a sign with the simple preparation steps for display on grocers' freezer doors where the product is shelved.
D. Use a rebate to encourage customers to purchase the snack and increase customer confidence in the product.
E. Use a demonstrator hired by the company to prepare the snack in a grocery store and offer cooked, bitesized portions of the snack to shoppers.
Answer: E
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