A Taste of Greece, a restaurant chain that is known for its Extra Juicy Gyro sandwich, wants to encourage repeat purchases and create long-term customers. Which sales promotion should it employ?
A. a trading stamp program that allows buyers to earn free food after making ten purchases
B. a two-for-the-price-of-one deal that is only offered on New Year's Eve
C. a coupon for a free soft drink with a Gyro purchase
D. a game with food prizes
E. free Extra Juicy Gyro samples at local fairs and concerts
Answer: A
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