Consumer-oriented sales promotions refer to
A. sales tools used to support a company's advertising and personal selling directed to ultimate consumers.
B. promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
C. methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
D. advertisements that show actual consumers using the product.
E.sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.
Answer: A
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