Trade promotions refer to
A. promotions where charitable contributions of a firm are tied directly to the customer revenues produced . through the promotion of one of its products.
B. methods used to get a nonpersonal, indirectly paid presentation of a company products.
C. advertisements that show actual consumers using the product in a barter or countertrade situation.
D. sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers.
E. sales promotions that are directed to ultimate consumers and are used to support advertising and personal selling.
Answer: D
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