Publicity tools refer to
A methods of tying charitable contributions of a firm directly to the customer revenues produced through . the promotion of one of its products.
B. methods used to get a nonpersonal, directly paid presentation of a company or its products.
C. short-term inducements of value offered to arouse interest in buying a product or service.
D. methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost.
E. free space or time donated by the media.
Answer: D
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