Moral idealism refers to

Moral idealism refers to A. a personal moral philosophy that focuses on the greatest good for the greatest number by assessing thecosts and benefits...

Two former sales representatives of Amgen, a biotech company, alleged the company strongly encouraged its sales force to search confidential medical records in physician's offices in an attempt to find names of patients that would benefit from the use of Amgen's drug Enbrel, a treatment for psoriasis. After reporting this practice, these two people sued Amgen, claiming they did not go along with the scheme because they objected to it as being unethical. Soon after, one of the reps was fired and the other resigned after receiving a poor performance review. These two people are

Two former sales representatives of Amgen, a biotech company, alleged the company strongly encouraged its sales force to search confidential medical...

Whistle-blowers refer to

Whistle-blowers refer to A. employees who are simultaneously employed by competing firms and who trade company secrets. B. employees who blackmail...

Even though his business is very small, the owner of a LAN center wants to follow the American Marketing Association Statement of Ethics. Every month there is a "company cookout." At the end of the meal, the employee (from president to members of the cleaning staff) who had the best idea for improving the center is honored and given a $25.00 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This action exhibits which key AMA ethical value?

Even though his business is very small, the owner of a LAN center wants to follow the American Marketing Association Statement of Ethics. Every month...

In 2001, six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the U.S. to work at Tyson plants. Based on this information, one could conclude that Tyson's violations are the result of, one of the major reasons why some company employees engage in ethical behavior.

In 2001, six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented...

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that companies they recommend are reliable, HomeWorRx checks the business licenses, insurance coverages, Better Business Bureau records, and three trade references. The recommended home service company also has to agree to a(n) , which includes maintaining professionalism and guaranteeing the quality of its work.

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that companies they recommend...

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Which of the following statements describes one of the major reasons codes of ethics are violated? A. Most companies do not have a formal code of...

A code of ethics refers to

A code of ethics refers to A. a formal statement of moral and ethical business attitudes. B. a formal statement of ethical principles and rules of...

Lava.com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry. Lava's advertising, states, "We ignore the rules, and we let no obstacle stand in your company's way—no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This best describes the Internet company's

Lava.com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry....

Corporate culture refers to

Corporate culture refers to A. a formalized method for controlling the marketing environment. B. the set of accepted standards and practices within...

Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover, N.J., recently took advantage of a rival's naïveté. When a West Coast provider of catastrophic pet coverage "pre announced" the addition of a wellness component (Pet Assure's specialty) in an interview with a tiny community newsweekly six months prior to launching it, Bloom was notified immediately through a web-based news monitoring service. This not only gave him time to add catastrophic benefits to one of his own wellness products, but also enabled him to get his offering to the market first. Jay Bloom relied on to keep him abreast of his competitors' activities.

Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover, N.J., recently took advantage of a rival's naïveté. When a West...

Michael Smolensky is CEO of Lifeway Foods, Inc., based in Skokie, IL. The company sells kefir, a cultured milk product popular in Smolensky's native Russia. Recently, Smolensky, who had developed his own secret recipe, got a call from his supplier, saying, "Michael, someone is trying to steal your secrets." Smolensky discovered later that a prospective rival had called to ask the supplier for certain ingredients by their secret codes, known only to Smolensky and the supplier. The rival had picked them out of Lifeway's refuse. This is an example of

Michael Smolensky is CEO of Lifeway Foods, Inc., based in Skokie, IL. The company sells kefir, a cultured milk product popular in Smolensky's native...

Economic espionage refers to

Economic espionage refers to A.the destruction of a competitor's products or services through physical damage of property or damage to their reputation. B.persuading...

When Toysmart.com filed for bankruptcy in June 2000, it listed its customer database as one of its assets even though it had assured its customers it would never disclose their information to any third party. People who had purchased products from Toysmart and were a part of its database were upset when they learned their private information was being treated as property that was for sale. These customers believed that according to the Consumer Bill of Rights, they should know how their private information would be used. In other words, Toysmart former customers had a right to

When Toysmart.com filed for bankruptcy in June 2000, it listed its customer database as one of its assets even though it had assured its customers it...

Recently, a project team for Cosco, the world's largest children's products company, developed a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed. Its design could be made and sold for $49. The marketing manager, in consultation with other middle managers, decided to have the prototypes checked out by Cosco employees who had small children. This was the only product testing performed on the product. Before Cosco pulled the unsafe chair from the market, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers' right to

Recently, a project team for Cosco, the world's largest children's products company, developed a high chair that could be used as an infant feeding...

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth. However, despite extensive testing, the doll was found to "eat" the child's hair and was subsequently recalled and discontinued. Mattel discontinued the item because of consumers' right to

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth. However, despite extensive...

The right to be heard means that

The right to be heard means that A. the U.S. Department of Commerce has the right to hear consumer complaints. B. the American Marketing Association...

The FTC is concerned about the amount of personal information that is collected through websites because the consumer is not made aware of how this information is being used. Over 92 percent of websites collect personal information, yet only about make their customers aware of how that information is being used.

The FTC is concerned about the amount of personal information that is collected through websites because the consumer is not made aware of how this...

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have. Yet, in the end, it is up to investors to research the companies in which they want to invest because is the norm when investing in the stock market.

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators...

Caveat emptor refers to

Caveat emptor refers to A.The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s. B....

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced. Even when sanctions are applied, sanctions are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine. Moreover, copying enjoys a long tradition in China and does not carry a stigma. A business introducing a product into China needs to know that its may lead to trademark infringements.

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in China because laws protecting intellectual...

As the use of the Internet grows around the world, there must be as easy an exchange of ideas and information as possible between countries. One important issue is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included. Europeans believe it is unethical to invade someone's privacy. Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?

As the use of the Internet grows around the world, there must be as easy an exchange of ideas and information as possible between countries. One important...

Consider the copying of another's copyright, trademark, or patent. These are viewed as intellectual property. In the U.S., unauthorized use, reproduction, or distribution of intellectual property is illegal. Yet in China, copying enjoys a long tradition and does not carry a stigma. For example, copying a masterpiece was historically considered an art form in its own right. The difference between the two countries shows that

Consider the copying of another's copyright, trademark, or patent. These are viewed as intellectual property. In the U.S., unauthorized use, reproduction,...

Culture refers to

Culture refers to A. the set of values, ideas, and attitudes that are learned and shared among members of a group. B. the music, art, theater, etc....

A recent poll by Environics International, a public-opinion research firm, found that 67 percent of North Americans are willing to boycott products on ethical grounds. This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts. Which of the following statements describes a conclusion that should be drawn from this information?

A recent poll by Environics International, a public-opinion research firm, found that 67 percent of North Americans are willing to boycott products...

Many media today use pay-to-vote polls, in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue, as a means of generating viewer or listener interest. The Research Industry Coalition (RIC) has asked all media to inform viewers or listeners that the validity of such polls is questionable and the results are NOT statistically representative of the population but are just a frequency distribution of those who happen to call. If a television station chooses not to make viewers aware of the shortcomings of a pay-to-vote poll, its business practice would fall into which of the following categories?

Many media today use pay-to-vote polls, in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue, as a means of generating...

China is the world's largest tobacco-producing country and has 300 million smokers. Approximately 700,000 Chinese die annually from smoking-related illnesses. This figure is expected to rise to more than 2 million by 2025. China restricts tobacco imports. U.S. trade negotiators advocate free trade, thus allowing U.S. tobacco companies to market their products in China. The U.S. trade negotiators are acting

China is the world's largest tobacco-producing country and has 300 million smokers. Approximately 700,000 Chinese die annually from smoking-related...

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs. All physicians were required to adhere to this schedule as a condition for membership in the society. The U.S. Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing. This example illustrates that the physician's actions were

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services...

Laws refer to

Laws refer to A. a specific set of behaviors a given society considers ethical. B. society's values and standards that are enforceable in the courts. C....

Ethics refers to the

Ethics refers to the A. religious tenets of a country or ethnic region that shape its culture. B. social norms of a nation, community, or family. C....

Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer, environmentalists, ABRC, shareholders, and underage children who might think "drinking is cool." The primary reason for its desire to satisfy these needs is consistent with the idea of social responsibility because

Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer, environmentalists, ABRC, shareholders, and underage...

By preserving the natural environment, Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting to persuade underage children from thinking that drinking beer makes them cool. Anheuser-Busch is exhibiting which of the following?

By preserving the natural environment, Anheuser-Busch is appealing to environmentalists through its alcohol abuse awareness initiatives; it is attempting...