Corporate culture refers to
A. a formalized method for controlling the marketing environment.
B. the set of accepted standards and practices within a given industry.
C. the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
D. a set of values, ideas, and attitudes that is learned and shared among the members of an organization.
E. the formal statement of ethical principles and rules of conduct adopted by an organization.
Answer: D
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