Many media today use pay-to-vote polls, in which respondents use a 900-telephone number to vote "yes" or "no" on a current issue, as a means of generating viewer or listener interest. The Research Industry Coalition (RIC) has asked all media to inform viewers or listeners that the validity of such polls is questionable and the results are NOT statistically representative of the population but are just a frequency distribution of those who happen to call. If a television station chooses not to make viewers aware of the shortcomings of a pay-to-vote poll, its business practice would fall into which of the following categories?
A. ethical but illegal.
B. ethical and legal.
C. unethical and illegal.
D. unethical but legal
E. in today's media age, this practice has become universal; any bias is implied and need not be directly stated under the caveat emptor doctrine.
Answer: D
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