The American Marketing Association Statement of Ethics is centered on three general norms: marketers must: (1) do no harm; (2) foster trust in the marketing system; and (3) .
A. initiate fair and honest dialogues in developing markets
B. embrace, communicate, and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system
C. champion new legislation that protects ethical business firms and punish those who abuse consumer trust
D. support governmental agencies in their quest to identify and prosecute those who break the laws of ethical marketing
E. contribute to society's well-being through charitable contributions and cause-related marketing efforts
Answer: B
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