In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as




A. societal norms.
B. societal mores.
C. business cultures.
D. fair trade practices.
E. corporate values.




Answer: C


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