Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. Culture also serves as a socializing force that dictates what is morally right and just. The important thing to remember is that moral standards
A. are relative to particular societies.
B. must be universal in order for cross-cultural marketing to be effective.
C. are fluid and very easy to change.
D. are cyclical so it is important to change with the times.
E. are concrete; something is either right or wrong.
Answer: A
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