Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased media space, or providing Internet services are referred to as .

Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop advertising copy, buying previously unpurchased media space, or providing Internet services are referred to as .




A. full-service agencies
B. in-house agencies
C. modified-service agencies
D. promotional firms
E. limited-service agencies




Answer: E


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