A limited-service agency refers to
A. an advertising agency that not only provides a complete range of services, including market research, . media selection, copy development, artwork, and production, it has input into actual product design.
B. an advertising agency that specializes in one aspect of the advertising process such as developing advertising copy or providing social media services.
C. an advertising agency that provides the most complete range of services, including market research, . media selection, copy development, artwork, and production.
D. firms that are large enough to carry their own in-house advertising staff to provide all advertising services the company needs.
E. one that sets a firm's advertising objectives, designs the market research, recommends media selection, suggests copy development and artwork, and then allows the firm to implement the recommendations in order to save the firm money.
Answer: B
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