An advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance. These plans typically pay for agency costs and a 5 to 10 percent profit, plus bonuses if specific goals are met. This type of agency is referred to as a(n) .
A. full-service agency
B. in-house agency
C. modified-service agency
D. promotional firm
E. limited-service agency
Answer: A
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