One disadvantage of using magazines as an advertising medium is

One disadvantage of using magazines as an advertising medium is 




A. the inability to target specific audiences.
B. the short lead-time needed to place an ad.
C. the relatively high cost.
D. the lack of noise associated with the use of magazines in the communication channel.
E. the trend to create sex or humor appeals often dilutes the effectiveness of the message.





Answer: C


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