One disadvantage of using magazines as an advertising medium is
A. the inability to target specific audiences.
B. the long lead-time needed to place an ad.
C. the extremely low cost.
D. the trend to create sex or humor appeals often dilutes the effectiveness of the message.
E. the lack of noise associated with their use in the communication channel.
Answer: B
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.