One advantage of using the Internet as an advertising medium is

One advantage of using the Internet as an advertising medium is 



A. there is no need to segment markets.
B. messages are automatically translated into multiple languages.
C. Internet advertising can use rich media to create interactive ads.
D. initial encoding is easily outsourced.
E. online ads almost always result in a "click," an action that leads to the purchasing of a product.




Answer: C


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