One advantage of using the Internet as an advertising medium is

One advantage of using the Internet as an advertising medium is 




A. there is no need to segment markets.
B. it has video and audio capabilities similar to television.
C. initial encoding is easily outsourced.
D. online ads almost always result in a "click," an action that leads to the purchasing of a product.
E. messages are automatically translated into multiple languages.



Answer: B


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