In terms of scheduling advertising, purchase frequency refers to
A. the number of times a buyer tries a product before becoming a brand loyal customer of the firm's product.
B. the number of times a buyer purchases a product during its life cycle.
C. how often a consumer will try competitive brands before becoming a brand loyal customer of the firm's product.
D. how frequently a product is purchased over a particular time period.
E. the idea that the more frequently the product is purchased, the less advertising repetition is required.
Answer: E
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