In terms of scheduling advertising, buyer turnover refers to
A. the amount of time between repeat purchases for a given product.
B. how often new buyers enter the market to buy a product.
C. the amount of time for a buyer to enter and exit a product's life cycle.
D. how often a consumer will try competitive brands before becoming a brand loyal customer of the firm's product.
E. the ratio of repeat purchases to the number of buyers for an offering.
Answer: B
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