Cooperative advertising refers to
A. dvertising programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products.
B. advertising programs by which a manufacturer pays for national ad distribution and the retailer pays for local advertising expense.
C. advertising for all stores located in strip malls or other shared facilities financed as a part of their leasing fees.
D.advertising paid for by multiple independent firms to promote a product class rather than an individual product or firm.
E. advertising paid for by several unrelated firms to promote a worthy cause such as cancer research.
Answer: A
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